Reputation Risk Management

Million Dollar Problems - Reputation Risk Management

Thursday, October 10, 2024

10:00 am  - 11:00  am

Location: Zoom

Instructor: National Speaker Lia Nichole Smith with Satisfacts

Cost: $40.00 per person

All NAA Credential Holders will earn 1 CEC

Program Overview: Seemingly benign marketing tactics can trigger a domino effect: scathing reviews that sink your occupancy and retention rates, legal trouble with the FTC, and a damaged brand image that makes your SEO efforts useless. We've all been there and understand the importance of a good reputation, but doing it the right way can be tricky. From fee transparency to authentic online reviews, knowing that renters today are digital detectives, reputation risk management should be a top-priority within your organization. Multiple studies show that over 75% renters conduct research online before making any contact with the onsite teams, which means the information found online sets the bar and creates the perception around a community’s brand. We’re breaking down 3 real-life stories where seemingly small decisions caused million-dollar problems, and what your organization can do to avoid a similar fate.